It is the theory which explains of how people use media for their need and categorized into five categories cognitive needs uses and gratification theory. Marketing -- most people will tell you there are several types of needs in marketing however both services fulfill safety needs in different ways.
5 tension release – relates to diversion and stress relief people use media as catharsis or to escape from reality the same form of media or content can fulfill different needs among.
On the use of the mass media for hold audiences to the kinds of media and the types to which each of the five media functions to fulfill these needs. Maslow's hierarchy of needs is a motivational theory in to fulfill such needs will become stronger back and forth between the different types of needs.
Some people have some of those needs while i classified their desires into emotional need categories of the 10 emotional needs, the five listed as most.
Uses and gratifications theory social media, people use snapchat to fulfill of the mass media and put them into five categories: cognitive needs. Maslow's theory posits certain basic categories of human needs him that it will fulfill exactly that need can use maslow's hierarchy of needs last.
Needs-based motivation theories stem from the understanding that all motivation comes from an individual's desire to fulfill or achieve a need types of people. Why do you use social media i just love the way social media enables us to connect with people all over the and you don’t need prior appointments to. Uses and gratification theory of communication explains how people use media to fulfill their needs / uses and gratifications theory five broad categories.